This course will provide you with a solid foundation in sales leadership skills. You will gain the business skills to work effectively with your organization and contribute to new sales strategy development and its successful implementation.
Online On Demand
The foundations of a comprehensive sales strategy
How to view your role through a ‘sales leadership’ lens
How to effectively manage customers as assets
How sales plans relate to the organization’s financial business goals
How to align sales strategy to organizational strategy
The steps to achieve a customer-centric business to increase sales
How to use key financial metrics to measure sales program success and ROI
How to coach your staff towards sales excellence
How to build a business case to support new sales innovations
How to manage ongoing sales team challenges the right way
How to improve the overall sales performance of an organization
The course uses sales models and case studies from global logistics firms, but is not limited to freight forwarders.
No, the course is assessed on attendance and participation in the virtual classes, and completion of assignments throughout.
Some emphasis is on individual selling techniques, but this course teaches the learner how to understand, and build or improve a sales structure within an organization from the perspective of upper management.
Each course contains recorded lectures and exercises that
must be completed before each live virtual class. The total
commitment each week is 2 to 3 hours
Each course contains recorded lectures, readings and/or assignments that must be completed before each live virtual class. The total commitment each week is 2 to 3 hours.
There is no exam for these courses, but attendance, active participation, and the completion of ALL assignments is mandatory.